How to create a TikTok Shop CTA from a branding ad
If you have a TikTok Shop, you can use branding ads to drive more traffic to your product by adding your TikTok Shop link as your call to action on TikTok Ads manager.
By guiding people to your TikTok Shop as a call to action on branding ads, you'll be able to shorten the path from discovery to purchase.
There are two ways to add a call to action to your branding ad:
Call to action button: The viewer comes across a brand ad and clicks on the call to action button that goes to your product detail page or Products tab in TikTok Shop. Note: Linking to your product home page is available in select markets.
Product anchor link: The viewer comes across a Spark ad and clicks on the product anchor link that opens your product detail page on the screen.
Note: You can only target audiences age 18+ in branding ads with a call to action to your TikTok Shop.
Before you begin
Your TikTok Shop must be connected to your Business Center account. Learn how to connect a TikTok Shop to a Business Center.
How to create a TikTok Shop CTA from a branding ad
To create a Call to action button:
Log in to your TikTok Ads Manager account.
Click Create new or go to an existing campaign.
Select your advertising objective.
For Traffic:
Select Manual campaign.
Click Continue.
Go to Optimization location, select TikTok Shop.
Go to Placements, click the edit icon on the right.
Click Select placement.
Select only TikTok and turn off Global App Bundle and Pangle.
Select your ad group settings.
Click Continue.
For Reach, Video views, Community interaction, Brand consideration:
Select your ad group settings.
Click Continue.
Go to Call to action, click the toggle to turn it on.
Select from a Dynamic or Standard call to action.
Go to Destination, enter your TikTok Shop product detail page link or link to the Products tab in TikTok Shop.
Note: The Products tab in TikTok Shop is available to customers in select regions. To see if it is available to you, please look for the Products tab in your TikTok Shop.
Your deeplink will show in Users will be directed to your TikTok Shop or product detail page. The deeplink is valid if it appears in grey and can't be edited manually.
After completing your ad details, click Publish all.
How to create a product anchor link
Before getting started, you must first have available Spark Ads to select as your creative asset. To use non-Spark Ads, create a call to action button instead with the above instructions. Learn more about Spark Ads.
To create a product anchor link:
Log in to your TikTok Ads Manager account.
Click Create new or go to an existing campaign.
Select your advertising objective.
For Traffic:
Select Manual campaign.
Click Continue.
Go to Optimization location, select TikTok Shop.
Go to Placements, click the edit icon on the right.
Click Select placement.
Select only TikTok and turn off Global App Bundle and Pangle.
Select your ad group settings.
Click Continue.
For Reach, Video views, Community interaction, Brand consideration:
Select your ad group settings.
Click Continue.
Go to Call to action, click the toggle to turn it on.
Select from a Dynamic or Standard call to action.
Select your ad group settings.
Click Continue.
Go to Ad creative, click +Add videos or images.
Click on the TikTok posts tab.
Select the creative that contains the product anchor link that you'd like to use.
You can also choose to add a CTA button in addition to the Spark Ad's existing product anchor link. To do this, go to Call to action, click the toggle to turn it on.
Select from a Dynamic or Standard call to action.
Go to Destination, enter your TikTok Shop product detail page link or link to the Products tab in your TikTok Shop.
Note: The Products tab in TikTok Shop is available to customers in select regions. To see if it is available to you, please look for the Products tab in your TikTok Shop.
Your deeplink will show in Users will be directed to your TikTok Shop or product detail page. The deeplink is valid if it appears in grey and can't be edited manually.
Product anchor links to multiple shops is not supported.
After completing your ad details, click Publish all.
Once your branding ad is published, don't change the call to action links as you may not be able to track attribution. Learn more about attribution metrics.
