About managing TikTok accounts in Business Center

Last updated: August 2025

Managing TikTok accounts in Business Center is a process through which brands and agencies gain access to a TikTok account and authorize Business Center members to use for organic and paid management.


You can either request ad delivery permissions of a TikTok account for Spark Ads creation or add a Business Account to provide full organic management of your Business Account. Learn more about Spark Ads.


Note: Once you add a Business Account to your Business Center, Analytics and Leads manager functionalities from Web Business Suite will also be available in the Business Center. Learn about Web Business Suite.


Authorizing access can benefit you, members, and your partners in various ways:

  • Easier, Scalable Campaign Activation: Provide a quick and standardized way to activate Spark Ads

    or manage organic presence with the flexibility to request access to multiple TikTok accounts from one Business Center.

  • Efficient Collaboration: Effectively and efficiently connect brands, agencies and creators in Business Center.


Using Business Center for TikTok account management will be especially useful if you need to activate Spark Ads efficiently or at scale. It also provides a transparent process to authorize teams to promote content from a specific TikTok account.