About official accounts in Seller Center
Last updated: August 2025
In Seller Center, your official account is a TikTok account that officially represents your verified business or shop. The TikTok profile of your official account displays the products in your shop in a Store Page, as well as information about your business. You can only link one official account to your shop.
When you link an official account to your TikTok Shop:
Products uploaded to the TikTok Shop will automatically appear on the official account's store page.
Your TikTok Shop name becomes your TikTok account's nickname.
Your TikTok account gains e-commerce video and LIVE permissions.
Benefits of linking an official account
Promote products through videos and LIVE sessions
Automatically display products on your TikTok profile
Enhance brand presence on TikTok
