About the Home page in TikTok Business Center

Last updated: April 2025

The Home page in TikTok Business Center lets you manage your account with data, trends, insights, and notifications. It gives you a quick look at your business, so you can take action right away without switching tabs or platforms.

Benefits

  • Actionable Business Snapshot: Get a quick overview of critical information, like insights, notifications and key tasks, to act immediately without switching tabs.

  • Enhanced Analytics Panel: Switch from static analytics to data-driven insights to take action and make informed business decisions.

  • Critical Activity Panels: Consolidate key insights from Business Center and Accounts, link with other TikTok for Business tools for activity transparency.

  • Content ideation: Use data insights to inform creative decisions and identify the best performing content.


Key features

  • Actions Pane: Access user-specific action items, like adding billing and card info, that can guide you through major Business Center setup steps for an easier workflow.

  • Accounts Insights: Gain insights on ad performance using key metrics like cost, impressions, and account status, to optimize your strategies and motivate the best business decisions.

  • Account Overview: Get a full picture of your Business Center to view key elements like users, TikTok accounts, Shops, advertiser accounts, and Pixels. This combined view lets you see the operations at a glance for easy management.

  • Learn & Discover Panel: Get access to creative tools like TikTok One. It'll let you switch smoothly to motivate the best business decisions.

  • Account Balance: Get instant access to your account balance. It'll help you keep tabs on your finances and always know where you stand financially.

Note: Only Business Center Admins or members with Finance roles can view this module.

  • Recent Activity: View a summary of all the latest activities in your Business Center, a feature to track changes and updates for transparent and accountable operations.

  • Updates Panel: Check out the latest features and improvements in the Updates Panel. This way, you always have the newest tools and functions for a better experience.


This Home page for TikTok Business Center will make workflows simpler, help users find things more easily, and boost the operational efficiency of businesses in the TikTok ecosystem.