About TikTok Growth Max: Mini Games
TikTok is launching TikTok Growth Max - a performance advertising solution designed to help advertisers scale content and accelerates end users from discovery to conversion, all within TikTok ecosystem.
Powering the next wave of entertainment growth, TikTok Growth Max is turning immersive gaming experiences into scalable, incremental business outcomes through frictionless user journeys, rich onsite signals, and automation-powered optimization.
TikTok Mini Games enable developers to build and launch games directly in the TikTok app, driving users from discovery to conversion all without having to leave the TikTok App. After launching games, advertisers can set up content monetization and subsequently leverage TikTok Growth Max: Mini Games to optimize toward onsite high-intent players, enabling ad engagement and return on in-app ad revenue spend.
Benefits of TikTok Growth Max: Mini Games
Unlock incremental growth opportunities: Optimize for ad revenue ROAS by targeting highly-engaged, conversion-ready players, driving fast revenue recovery. Gamers can experience onsite entertaining gaming experiences without leaving the TikTok app.
Maximize ROAS from Day 0: In-app ads (IAA) and Value-based optimization (VBO) support both Highest Value and Target ROAS as bidding strategies:
Target ROAS (Day 0): Achieve precise control by optimizing campaigns towards a set Day 0 ROAS goal, ensuring spend efficiency from the start.
Highest Value (Day 0): Maintains full and consistent daily spending to maximize D0 ROAS.
Tip: Learn more about available bidding strategies for App VBO.
Evolve from ROAS to Holistic Business Growth: TikTok Growth Max doesn't just optimize for ROAS - it drives holistic business growth through unified ROI optimization and provides a complete view of business impact.
Availability
Ad objective | TikTok Native Growth |
Optimization event | D0 Ad revenue value |
Bidding strategy | - Target ROAS - Highest Value |
Placement | TikTok only |
