How to connect a TikTok Shop to a Business Center

Last updated: March 2025

You can connect a TikTok Shop to a Business Center to create TikTok Shop Ads and manage permissions for your products and creative assets.

Before you begin


How to connect a TikTok Shop to a Business Center

To connect a TikTok Shop to a Business Center:

  1. Sign in to your Business Center account.

  2. Click Accounts in the left-hand menu.

  3. Click Shops.

  4. Click Add Shop.

  5. Choose the shop you want to add and click Start setup in TikTok Seller Center. If you don't have a TikTok Shop yet, you can click Create a new TikTok Shop.

  6. Complete the steps in Seller Center and click Finish Setup.