Custom Audience Enhancement
Custom Audience Enhancement uses machine learning to expand your audience by adding users that are most like your original audience. The goal is to improve campaign performance by adding a small number of TikTok recommended users.
Benefits and features
Offset signal and cookie-loss: Changes in cookie tracking and ATT mean people who couldn't reach their desired audiences can now boost their audience reach.
Reach relevant audiences: Our CAE recommendation engine finds TikTok users closely matching your seed audience's behavior, adding minimally-diluted users without exceeding your seed audience size.
Drive performance gains: Tests reveal CAE enhanced audiences achieve a 28% increase in reach with a 4% lower CPA on average. (Source: backend tests with US advertisers that had audience sizes between 100k and 1MM matched users)
Tips for Custom Audience Enhancement
Recommended objectives | Website Conversions, App Promotion, Lead Gen |
Recommended campaign duration | 15 days |
Recommended budget | At least $4,500 per ad group |
Creative | Proven past tactic as test cannot be edited after launch |
Recommended Split Test Configuration
Control Group | Option 1: Broad targeting Option 2: Custom Audience Control group should not include enhanced audience |
Test group | MUST include ‘Enhanced’ audience |