How to set up Manual Advanced Matching

Setting up Manual Advanced Matching requires technical resources and coding experience. We recommend adding the Advanced Matching code to each event on your website to better match customer information with people on TikTok.

Before you begin

• You'll need technical resources for implementation.

• You'll need access to your website's code.

• You'll need to be able to add customer information or first-party data to events.

Follow the steps to set up Manual Advanced Matching in our developer documentation.