About linking a TikTok account with a TikTok for Business account

Last updated: December 2025

To create a consistent brand image on TikTok's business platforms, you can connect your TikTok account to a TikTok for Business account.


Benefits and features

Benefits of linking your accounts include:

  • Efficient login experience: You can use your existing TikTok account credentials to log in to TikTok Ads Manager and Business Center.

  • Spark Ads creation: You can use native posts from your TikTok account to publish ads on TikTok Ads Manager.

  • Agile asset management: Videos and posts can be made accessible to your business partners to enhance collaboration.

Note: You can only link one TikTok account to one TikTok for Business account at a time. You'll also need to authorize the TikTok for Business account to access your TikTok account to successfully link both accounts.


Next steps

Learn more about how to link a new TikTok for Business account with a TikTok account.