To help you create a unified brand image across all of TikTok's monetization and business products, TikTok for Business supports linking a personal TikTok account to a TikTok for Business account. You can link the accounts when you create a TikTok For Business account or connect the accounts after creating a TikTok for Business account.
Account linking benefits include:
Efficient login experience: you can log in to TikTok for Business products, like TikTok Ads Manager and Business Center, using your existing TikTok account credentials.
Spark Ads creation: create Spark Ads using native posts from your TikTok account when publishing ads on TikTok Ads Manager.
Agile asset management: Make videos and posts accessible to your business partners so you can work better together.
You can only link one TikTok account to one TikTok for Business account at a time.
Only one TikTok account can be linked to one TikTok For Business account at a time.
You will need to upgrade your TikTok account to a TikTok Business Account to publish native TikTok posts as ad creatives on TikTok Ads Manager. For more information, go to How to Switch to a TikTok Business Account.
You will need to authorize TikTok For Business to access your TikTok account to successfully link both accounts.
For a detailed walkthrough on how to link your TikTok and TikTok For Business accounts, go to How to Link a TikTok Account to a TikTok For Business Account.