List of ad group settings

Last updated: July 2025

TikTok Ads Manager structures ads into three parts: campaigns, ad groups, and ads. When you create an ad group, you'll need to select your ad group settings.


The following ad group settings can be used for the website conversion campaign objective.

Ad Group settings

Website conversions

Placement & Format

TikTok


​TikTok Pangle


Global App Bundle

Ad Format

Non-Spark Ads


Spark Ads

Targeting

Custom targeting


​ Automatic targeting


Demographics: Location, Gender, Age, Language, Spending Power, Household Income


Custom audience


Lookalike audience


Targeting Expansion


​Interests & Behaviors


Device

Optimization Goal

Click


Conversion


​Value

Bidding Method

Cost Cap

Billing Events

Conversion


Value