TikTok Ads Manager structures ads into three parts: campaigns, ad groups, and ads. When you create an ad group, you'll need to select your ad group settings.
The following ad group settings can be used for the website conversion campaign objective.
Ad Group settings | Website conversions |
Placement & Format | TikTok ​TikTok Pangle Global App Bundle |
Ad Format | Non-Spark Ads Spark Ads |
Targeting | Custom targeting ​ Automatic targeting Demographics: Location, Gender, Age, Language, Spending Power, Household Income Custom audience Lookalike audience Targeting Expansion ​Interests & Behaviors Device |
Optimization Goal | Click Conversion ​Value |
Bidding Method | Cost Cap |
Billing Events | Conversion Value |