About Travel Ads
Travel Ads, powered by Smart+, are a suite of catalog-based ad solutions that drive effective performance outcomes for travel advertisers. Travel Ads allow you to automatically promote your hotels, flights, and destinations at scale using personalized creatives powered by catalog integration. TikTok's custom travel intent model helps identify high-intent audiences who are ready to book, helping to deliver greater relevance, higher engagement, and stronger campaign performance.
Benefits
Enriched travel ad format: Showcase your hotels, flights, and destinations through visually engaging, dynamic ad formats to help boost user engagement and drive incremental conversions.
Intent-driven performance: Combine TikTok's travel intent model with your catalog data to deliver relevant, personalized travel ads at scale across the entire journey—from discovery to booking.
Smart+ automation and efficiency: Launch AI-powered campaigns that automate setup, creative generation, and delivery optimization, maximizing results and Return on Effort.
Travel catalogs
A key element that powers Travel Ads is catalogs. TikTok uses industry specific catalogs to create ads that are custom tailored for major travel use cases.
TikTok supports three distinct travel catalog types:
Flights: Designed to capture flight route information.
Hotels: Designed to capture unique selling points for properties.
Destination (beta): Flexible catalog type that is customizable for different travel applications.
Learn more about available catalog fields for Travel Ads.
Creative formats
Travel Ads currently support three creative formats:
Single Video: A non-dynamic video that can be paired with swipeable travel cards created using the catalog (up to 10 travel cards).
Catalog Video: A dynamic video pulled from your catalog and paired with a single auto-generated travel card.
Catalog Carousel: A swipable carousel of images showcasing multiple travel products.
Next steps
Learn more about the list of creative specifications for Travel Ads.
Learn about best practices for Travel Ads creatives.
