Misinformation
Principle
We value diverse views and opinions that make our community rich and dynamic. While we encourage open dialogue, we are committed to maintaining a safe and trustworthy environment by taking action against misinformation, such as false, misleading, or unsubstantiated content, and manipulated content which misleads viewers into perceiving it as published by reputable and qualified sources such as news outlets or government agencies, that could harm individuals or society regardless of intent. We rely on independent fact-checking partners and our database of previously fact-checked claims to help assess the accuracy of the content.
Health misinformation
We are committed to combatting misinformation which can influence personal health decisions, weaken trust in credible health sources, and contribute to public health crises. To ensure that our community has access to accurate medical information to support well-informed health choices, we remove health misinformation relating to serious medical conditions or public health issues, or health misinformation that could lead to serious harm to individuals or discourage people from seeking proper medical care.
Examples of what is not allowed:
False claims about causes, symptoms, transmission, prevention, or treatment of serious health conditions
Promotion of unproven, unsafe, or experimental substances or practices as medical treatments
Misinformation about the safety, efficacy, or ingredients of approved treatments, such as vaccines, particularly when it contradicts health authority guidance
Promotion of content that undermines public trust in health authorities and credible health sources
False endorsements or impersonations of health professionals or institutions
Claims that discourage timely or professional medical care in favor of unapproved alternatives
Misinformation that poses a risk to public safety and undermines public trust
We do not allow misinformation, false, misleading, or unsubstantiated content, that is likely to pose a risk of harm to public safety to individuals, groups, or society. This includes dangerous forms of misinformation which may result in violence or unrest, impede access to emergency services or basic needs, give rise to significant harm by fuelling tensions, encouraging violence, or stoking public panic.
We also do not allow misinformation content that is likely to erode public trust by spreading harmful conspiratorial content or that is grounded in false claims.
Examples of what is not allowed:
Denying, fabricating, or misrepresenting local contexts regarding critical events, such as natural or human-made disasters, infrastructure failures, armed conflicts, war, violent events, international crisis
Falsely blaming individuals or groups for dangerous incidents or conspiracies, fueling division or violence
Interfering with public health, rescue or emergency response efforts
Making false claims about the availability or access to basic necessities, such as food, water, currency and emergency services
Encouraging hate or violence based on misinformation
Denying the occurrence of a critical event or dangerous incident while offering an alternative, conspiratorial explanation
Promoting conspirational content that explains a subject, event in an alternative, non-scientific way that can erode public trust
Environmental or climate misinformation
Climate change and environmental degradation are widely recognized by scientists as having significant adverse consequences for human health, ecosystems, and communities at large. As such, we are committed to supporting accurate public discourse on climate and environmental issues. We do not allow misinformation that misleads or misinforms users about climate change, or global environmental issues. Ads must align with the well-established scientific consensus and represent environmental issues responsibly.
Examples of what is not allowed:
Denying the reality, severity, or impact of climate change or environmental issues
Misrepresenting scientific facts, data, or research related to climate change or environmental issues
Distorting the causes of climate change or environmental issue
Spreading false or misleading claims about climate solutions, such as renewable energy, policy measures
Incorrectly assigning blame for climate change and environmental issues
Misrepresenting the motivations behind climate change or environmental actions or movements
Election misinformation
We do not allow ads featuring political content across any of our monetization features, including paid ads, creators being compensated to make branded political content, and other promotional tools on the platform. Our Politics, Governments, and Elections policy outlines specific political content violations, and strict restrictions.
We take election integrity extremely seriously and do not allow ads that contain misinformation about civic or electoral processes.
Examples of what is not allowed:
How, when, and where to vote or register to vote
Eligibility requirements of voters to participate in an election, and the qualifications for candidates to run for office
Laws, processes, and procedures that govern the organization and implementation of elections and other civic processes, such as referendums, ballot propositions, or censuses
Final results or outcome of an election including false declaration of results, voter fraud and falsely accusing election rigging
Examples of what is allowed:
Educational and fact-based content: Content focussed on counter-speech, debunking a false statement, or raising awareness
Fictional content: Clearly identifiable scripted or unscripted content, such as television, film, or animation that depicts characters, events, or storylines involving misinformation, where it is evident to viewers that the content is fictional
Humorous content: Claims made or content shared that deliberately uses humor, parody, or satire to critique or comment on misinformation
Discussion-based content: Content that simply outlines, discusses, or explains misinformation or conspiracy theories for informational purposes. This type of content is allowed as long as the content does not actively promote, endorse, or encourage belief in conspiracy theories and is not intended to cause harm or panic
